We have a fresh new identity, but our mission remains the same:

To feed dogs with the best value, naturally-nutritious food that’s easy to portion, quick to defrost and simple to serve.

Becoming DIBO

To reflect our shared belief, our identity has been brought in line with the DIBO brand, and is now slicker, stronger and more crafted.

Our new brand name and logo represents the pride we take in delivering excellent-quality products. The modern deli cues reflect our butcher heritage, while natural photography showcases the fresh ingredients that go into our food. And with clearer range segmentation, our products are even easier to shop.

Our new packaging lands in store in May 2025, along with new POS materials to support sales.

Any questions? Get in touch with our team at [email protected]